Why are people leaving?
Copyright © Charlie Page
While the number of people who sign on
to the Net for the first time still increases every day,
people are *leaving* their Internet businesses in record numbers.
Some have even made a career out of leaving the Internet. ;)
People are leaving the Net because they are fed up ...
frustrated ... disappointed.
You may have felt the frustration too. So much hype, so few real answers.
So many promises, so little reality.
One of the things I like about my autoresponder service is that people can
leave comments behind when they leave our little DOE Insider family.
Mostly, people tell us what's on their minds. If I can
help, I write them back even though they left the list.
We had 10 people leave the list last week (we're blessed with a low unsubscribe rate)
and the comments they left behind point up an interesting trend.
-----
Comments: I just do not have time to deal with it, but I think you are
doing a good job for the people that do :)
Comments: I am withdrawing from Internet
Marketing so I no longer require this service. Thank you.
Comments: I do not need the information
anymore. I have quit my business. Thank you!
Comments: Changing direction from mlm to investing.
Comments:
Fed up with the whole internet thing. Nothing to do with you
-----
That last person summed up something one hears much more
often lately. People are fed up, disappointed, frustrated.
Frustration is an interesting emotion. Many years ago, a very wise man said that
frustration ultimately stems from unrealistic expectations.
Does that describe the Internet or what!?!
So, WHY do people become frustrated and what can you do to AVOID the frustration?
Below are several ideas to help.
===== The Problem
First, the causes of frustration.
There seem to be three main causes of frustration on the Net
today.
1. Too much hype.
2. Lack of real support.
3. Rampant false expectations.
People are frustrated with the hype out there. The problem here is self-evident.
I heard a guy say the other day that if he could bag up
all the manure (not the word he used) he has seen online,
he could fertilize the entire state of Texas. Great line.
People are also fed up with being sent to a Frequently
Asked Questions page when what they need is to speak
with a real person. People need, and want, personal support.
Third, and to be truthful, people come online with their
expectations set *way* too high. The Internet is NOT the
pot of gold at the end of the rainbow. Never has been,
never will be. No one makes their fortune in 30 days, or
35 days, or 45 days. They just show you a glimpse of
their bank account that makes it look that way.
Here's the frustrating part of this for me. I KNOW that
almost anyone can succeed online.
But if you let the frustration win, if you let
it get you down and quit, you have ZERO chances of succeeding online!
===== Now ... A Solution
You can beat this frustration! DON'T give in to
disappointment. Stay the course and you WILL win!
Here are seven ways to beat back the frustration, keep your chin up,
and put yourself in a position to profit online.
1. Become Hype-Proof
Learn to see the information you receive in a larger
context. All good marketers know how to make their
product sound appealing, and know how to create a sense of urgency.
Only YOU know if you really NEED another autoresponder,
or another eBook on how to write an eBook, or ... you get the point.
See number five for a quick way to become hype-proof.
2. Understand That Off-Line Business Rules Still Apply
We must understand that it still takes money to make
money We still must advertise to sell goods and services.
The Net makes this wonderfuly easy and effective, but we
still must take the steps.
3. Separate Yourself From The Net - Don't Be Online Too Long
Many online entrepreneurs work late into the night.
About the worst possible time to make a purchasing decision
is after a long session of being online. It's often wise
to wait until the next morning, or next evening, to
make a decision.
4. Don't Fall Prey To Information Overload
In this is the number one problem I see with people who
have gone online within the last three to six months.
Everyone gives away so many e-books and the courses. How
can a person be expected to read everything, much less
not drown in the information.
One solution to information overload is to make a list of things that you really need
in your business, then research them one at a time.
For example, you're going to need an autoresponder, you're
going to need to do advertising, you will need a
web hosting company, you're going to need to create a web
site, and you will need for five other things before you
can successfully do business online.
Now take one thing at a time, and learn what you need to
know about that one thing. Then, move on to the next.
5. Wait 24 Hours Before Buying Anything
When I wrote this line my bank account hollered Amen!
If only I practiced get faithfully. I have never
waited 24 hours to buy something and regretted it.
Please don't fall for the JavaScript trick where web
sites tell you that you must order within the next three
days, three minutes, or three seconds to get that
"once a lifetime" price.
I can guarantee that 99% of the time, this is a trick. To
prove it for yourself, bookmark the next site you
visit that offers a limited time guarantee. Then visit
the site the day after the guarantee was supposed to
expire. Or, if you know how, view the source code and see
the JavaScript for yourself.
6. Take Something Of Value And Stick With It
Recent studies show the common pattern of behavior on
the Internet is to join a program, promoted a little,
and then leave it. This can not lead to success.
In any business, success takes time. Give your online
business the time it needs to succeed and it will reward
you with passive income for years to come.
7. Don't Fear You'll Miss IT ... IT Doesn't Exist
This is the BIG ONE folks! Right now, for example,
Mastery TV is all the rage. Only six months ago, a
program called Cash Evolution was all the rage. As I
understand it, Cash Evolution, even with Mark
Joyner's endorsement, was a disaster.
Will Mastery TV end up a winner or loser? While I
don't pretend to know the answer, and many factors will
determine that answer, I do know that no one who signs
up, promotes for two weeks, and quits, will make ANY
serious revenue.
Doing business on the Internet has been challenging
lately. Spammers make it harder to get messages
delivered, yet you're reading this one. More and more web
sites means more competition, yet your site got visitors today.
Success online comes down to this ....
Do the basic things very well, stick with it, and
success WILL be yours!
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Charlie Page is the owner of the Directory of Ezines, the first and most comprehensive
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